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About Me?

Stephen Feeney is the founder of Invictus International which runs training programmes to give the mental tools needed to develop athletes and teams to a world-class level and maintain consistency. Stephen plays an integral part in the mental preparation of the teams he works with.

Professional Rugby                                       2021 - Present

2021 Olympic Athletes                                 2019 - Present

Semi-Professional Tennis                            2019 - Present


Oxford University Boat Club                       2019 - Present

St Paul's School Boat Club                           2017 - 2020

3 Years running National Champions        2017, 2018, 2019

National Record Holders                              2019

Henley Royal Regatta Record Holders        2018

Lady Eleanor Holles Boat Club                    2019 - 2020

National Champions                                     2019

Private Corporate Clients                             2017 - Present

High Net Worth Family Clients                    2017 - Present

Stephen started out as an International athlete at the age of 21, he steadily climbed the ranks winning several world championship medals and joined the Olympic Squad in 2009 before he retired from injury in 2011 at the age of 26. A successful athlete, coach and now business owner, Stephen has now built his reputation as a Mental Skills Coach working with Olympic Athletes and Professional Athletes.  He has a passion for delivering high-end performance.


He is also an active fundraiser and has helped organise and run several large charity events raising £40,000 for various charities in the last several years.  


Working alongside coaches and athletes to deliver the strongest outcome possible when it comes to performance.

What do we do?

Developing performance through mental conditioning, making things clear and simple.  Ensuring that the athletes and coaches are all working from the same page.  Understanding the processes and mechanisms specific to them to perform when needed.  


The Invictus Project builds extremely resilient, optimistic and self-aware minds which are invaluable to their present and future performance.  It also prepares them on how to manage themselves through stressful or high-pressure situations that can happen in training and in competition.  Equally, it's important to ensure that you keep your feet on the ground when things are going well to keep a clear perspective.


 It's about the long-term results.  We believe that the things people achieve are a byproduct of who they are.

Who we have worked with

9 World Champions
2  World Silver Medalists
4  World Bronze Medalists
5 World Class Coaches
2 World Record Holders
19 National Record Holders
36 National  Champions

Oxford University Boat Club

Harvard University Athletes

Middlebury College Athletes

2021 Olympic Athletes

St Paul's School

Lady Eleanor Holles

Imperial College

Epsom College

King's College School Wimbledon

Alpha Plus Group

Wetherby Senior School

Woodlands School

Newcastle University

Making an impact on and off the field



We strive to make our athletes and teams world-class.

We realised this impact can go even further.

Each time someone does business with Invictus International Ltd, it will, in turn, have a significant impact elsewhere for those less fortunate.

We are driven to help everyone grow and ensure they have opportunities to develop. 


Contact us







Performance Youth Mentoring London
"Our mission is to develop the athletes of today into truly exceptional individuals, encouraging and guiding them to surpass far beyond what they thought was possible and, in turn, show to others the tools and skills they have learned."
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Invictus International  Ltd. Company No: NI627212 Registered Office The Invictus Project TM  address : 9 Carthall Manor, Coleraine, Northern Ireland, BT51 3GR